Promising Relationships

This is an exert from the Marketing Derby’s eShot 10/02/2010

“Three successful Cathedral Quarter businesses are coming together to create a unique opportunity for a romantic night in on Valentine’s Day. Red Zebra and Jack Rabbits, both on Queen Street, plus newcomer Serendipity on Sadler Gate, are bringing deliciously different dining where staying in is the new going out.

From freshly made meals prepared at Jack Rabbits you can choose from Beef in Red Wine sauce, White Wine and Basil Chicken or Mushroom Stroganoff served with Dauphinoise Potatoes and Red Cabbage and Fine Beans. A decadent chocolate dessert from Serendipity followed by a carefully selected bottle of quality wine from Red Zebra – all for just £30 for two people.

To take advantage of this offer, simply pre-order with any of the participating businesses by Wednesday 10th February, purchase a voucher, and collect your chosen meal and wine either Saturday 13th or Sunday 14th February after 11am.”

Whatever your position on Valentine’s Day and the commercialisation of romance, I was really heartened to read this article this morning.

The co-promoting, co-supportive partnership between the businesses listed above is testament to the vision, graft and investment going into Derby’s Cathedral Quarter.  Stories like this one illustrate the added value, not just to the customer, but also to the character and ‘offer’ of life in Derby.

Marketing Derby is really skilled at celebrating and communicating all that Derby has to offer.  But it is the stories they communicate must be generated by the individuals, organisations, businesses and residents of the city.  This is fantastic example of Derby logic – combining quality ingredients, great products, imagination, accessibility, collaboration and partnership.  It’s why I’ve contentedly lived and worked in Derby this long.

I can also vouch for the Serendipity chocolates.  They are sumptuously delicious and made locally.

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